WeaUp
Helping users with poor posture improve their daily routine
Helping users with poor posture improve their daily routine
Helping users with poor posture improve their daily routine
HIGHLIGHT
Neck pain from excessive smartphone, laptop, and tablet use, known as "text neck," has become common, leading to poor posture and long-term issues. The challenge is to integrate posture correction into daily routines in a fun way.
TIMELINE
TIMELINE
May – Aug 24
13 weeks
May – Aug 24
13 weeks
May – Aug 24
13 weeks
ROLE
ROLE
Product Design
User research
Product Design
User research
Product Design
User research
Product Design
User research
INDUSTRY
Healthcare
Lifestyle
Healthcare
Lifestyle
Healthcare
Lifestyle
hUser hE
TEAM
INDUSTRY
4 product designers
4 full-stack developers
4 product designers
4 full-stack developers
Healthcare
Lifestyle
TEAM
4 product designers
4 full-stack developers
HIGHLIGHT
Neck pain from excessive smartphone, laptop, and tablet use, known as "text neck," has become common, leading to poor posture and long-term issues. The challenge is to integrate posture correction into daily routines in a fun way.
ABOUT THE PROJECT
ABOUT THE PROJECT
My team designed and developed WeaUp, a multiplatform mobile app focused on improving neck posture through an innovative design over the course of 13 weeks.
My team designed and developed WeaUp, a multiplatform mobile app focused on improving neck posture through an innovative design over the course of 13 weeks.
MY ROLE
MY ROLE
Conducted primary research, user interviews and competitor analysis
Turned research insights into viable design ideas
Designed the user experience for the collaborative challenges feature
Crafted high-fidelity user interfaces
Created interactive prototypes to bring the design to life
Conducted usability testing in different phases of the design process
Conducted primary research, user interviews and competitor analysis
Turned research insights into viable design ideas
Designed the user experience for the collaborative challenges feature
Crafted high-fidelity user interfaces
Created interactive prototypes to bring the design to life
Conducted usability testing in different phases of the design process
CHALLENGE
CHALLENGE
How might we enable individuals suffering from "text neck" to integrate posture correction into their daily lives while making it an enjoyable and engaging activity?
As mobile device usage continues to increase, there is a growing need for solutions that address the health impacts of poor posture. By utilizing smartphone capabilities, we can create an app that encourages healthier habits and helps reduce the risk of neck pain.
How might we enable individuals suffering from "text neck" to integrate posture correction into their daily lives while making it an enjoyable and engaging activity?
As mobile device usage continues to increase, there is a growing need for solutions that address the health impacts of poor posture. By utilizing smartphone capabilities, we can create an app that encourages healthier habits and helps reduce the risk of neck pain.
PROBLEM
PROBLEM
Refining the scope and establishing a clear, actionable problem statement.
The initial challenge of addressing "Text Neck" was broad, as poor posture can result from various behaviors and affect a wide range of individuals. To create an effective solution, we focused on how to seamlessly integrate posture correction into users' daily routines while making the process engaging and sustainable through our app.
Refining the scope and establishing a clear, actionable problem statement.
The initial challenge of addressing "Text Neck" was broad, as poor posture can result from various behaviors and affect a wide range of individuals. To create an effective solution, we focused on how to seamlessly integrate posture correction into users' daily routines while making the process engaging and sustainable through our app.
CONTEXT
CONTEXT
We decided to focus on people who have back and neck pain. "Text Neck," is a condition caused by prolonged forward head posture while using mobile devices.
We decided to focus on people who have back and neck pain. "Text Neck," is a condition caused by prolonged forward head posture while using mobile devices.
USERS INTERVIEW
USERS INTERVIEW
After conducting a detailed competitor analysis, we learned about the strengths and weaknesses of existing posture monitoring apps in the market, but with our user-centered approach, we needed to deeper understand our target audience.
To achieve this, we conducted a series of qualitative user interviews to uncover the needs and challenges related to improving neck posture and posture correction. We spoke with a diverse group of people, including office workers, students, athletes and health-conscious individuals to make sure we could explore different perspectives and their use cases.
After conducting a detailed competitor analysis, we learned about the strengths and weaknesses of existing posture monitoring apps in the market, but with our user-centered approach, we needed to deeper understand our target audience.
To achieve this, we conducted a series of qualitative user interviews to uncover the needs and challenges related to improving neck posture and posture correction. We spoke with a diverse group of people, including office workers, students, athletes and health-conscious individuals to make sure we could explore different perspectives and their use cases.
INSIGHTS FROM THE INTERVIEWS
INSIGHTS FROM THE INTERVIEWS
USER PERSONAS
USER PERSONAS
Based on our research and user interviews, we created two detailed personas which represent our target audience's behaviours, goals, and challenges.
Based on our research and user interviews, we created two detailed personas which represent our target audience's behaviours, goals, and challenges.
Our goal is to boost user engagement by keeping them motivated through interactive collaborative challenges and gamification, encouraging consistent participation in daily posture correction routines.
Our goal is to boost user engagement by keeping them motivated through interactive collaborative challenges and gamification, encouraging consistent participation in daily posture correction routines.
DESIGN STRATEGY
DESIGN STRATEGY
We aim to enhance user engagement by increasing motivation and lowering barriers to participation through social interaction and rewarding systems.
Users often only address posture issues when discomfort becomes severe. Motivation can fluctuate due to busy schedules and varying levels of discomfort. Our strategy is to maintain consistent motivation by integrating social and gamified elements into daily posture routines.
We aim to enhance user engagement by increasing motivation and lowering barriers to participation through social interaction and rewarding systems.
Users often only address posture issues when discomfort becomes severe. Motivation can fluctuate due to busy schedules and varying levels of discomfort. Our strategy is to maintain consistent motivation by integrating social and gamified elements into daily posture routines.
CONCEPTUALIZATION AND SOLUTIONS
CONCEPTUALIZATION AND SOLUTIONS
In the conceptualization phase, we focused on mapping user flows to align with users' mental models, ensuring intuitive navigation and interactions throughout the app.
We also developed the information architecture to structure content logically, facilitating easy access to key features. Additionally, we explored and refined our app essential features, through initial sketches and brainstorming, incorporating insights from user interviews and competitor analysis. These steps helped us create a user-centered design that set the stage for effective wireframing and prototyping.
In the conceptualization phase, we focused on mapping user flows to align with users' mental models, ensuring intuitive navigation and interactions throughout the app.
We also developed the information architecture to structure content logically, facilitating easy access to key features. Additionally, we explored and refined our app essential features, through initial sketches and brainstorming, incorporating insights from user interviews and competitor analysis. These steps helped us create a user-centered design that set the stage for effective wireframing and prototyping.
WIREFRAMING AND TESTING
WIREFRAMING AND TESTING
Wireframing was a critical phase where we concentrated on the app's structure and functionality through several iterations. We tested these wireframes with real users to gather insights, which enabled us to refine the user experience continuously.
Through these sessions, we observed how users interacted with the proposed features, identifying pain points and areas for improvement. By prioritizing user needs, we developed a seamless and intuitive experience for WeaUp, laying a strong foundation for the app.
Wireframing was a critical phase where we concentrated on the app's structure and functionality through several iterations. We tested these wireframes with real users to gather insights, which enabled us to refine the user experience continuously.
Through these sessions, we observed how users interacted with the proposed features, identifying pain points and areas for improvement. By prioritizing user needs, we developed a seamless and intuitive experience for WeaUp, laying a strong foundation for the app.
SOLUTION - MAIN FEATURES
SOLUTION - MAIN FEATURES
Posture monitoring
Track posture using phone or earbuds. Set sessions for tracking or keep it running in the background to get more accurate data.
Posture monitoring
Track posture using phone or earbuds. Set sessions for tracking or keep it running in the background to get more accurate data.
Real-time feedback and motivation
Keep your neck in good posture with Wally, our mascot who reacts in real-time depending on the neck posture. Earn badges and stay motivated.
Real-time feedback and motivation
Keep your neck in good posture with Wally, our mascot who reacts in real-time depending on the neck posture. Earn badges and stay motivated.
Collaborative challenges
Set common goals with friends, compete in challenges, and support each other in achieving better posture.
Collaborative challenges
Set common goals with friends, compete in challenges, and support each other in achieving better posture.
Posture Analytics
Gain insights into posture habits over time. Track progress, understand trends, and make informed adjustments to achieve the posture goals effectively.
Posture Analytics
Gain insights into posture habits over time. Track progress, understand trends, and make informed adjustments to achieve the posture goals effectively.
SUCCESS METRICS
SUCCESS METRICS
The success of our product will be measured by how many users actively participate and complete challenges.
The success of our product will be measured by how many users actively participate and complete challenges.
MY TAKEAWAYS
MY TAKEAWAYS
User testing helped us identify key areas for improvement.
Initially, our concept focused primarily on individual posture correction. However, during testing with users, we received feedback that emphasized the importance of social interaction and group support in maintaining motivation. This insight that we got early in the design process led us to iterate our solution, incorporating Collaborative Challenges where users could set shared goals and support each other, and gamification features, enhancing both engagement and effectiveness.
User testing helped us identify key areas for improvement.
Initially, our concept focused primarily on individual posture correction. However, during testing with users, we received feedback that emphasized the importance of social interaction and group support in maintaining motivation. This insight that we got early in the design process led us to iterate our solution, incorporating Collaborative Challenges where users could set shared goals and support each other, and gamification features, enhancing both engagement and effectiveness.
THE TEAM BEHIND THIS PROJECT
THE TEAM BEHIND THIS PROJECT
Designers: Pooja Chauhan, Jiali Cai, Anderson Marques (myself), Cheuk Yan Li
Developers: Wonnyo Hamester, Reinhardt Botha, Beck Baral, Victor Portus
Designers: Pooja Chauhan, Jiali Cai, Anderson Marques (myself), Cheuk Yan Li
Developers: Wonnyo Hamester, Reinhardt Botha, Beck Baral, Victor Portus
Visit WeaUp Website
Visit WeaUp Website
