WeaUp
WeaUp
Helping users improve posture habits through supportive accountability from friends
Helping users improve posture habits through supportive accountability from friends
Helping users improve posture habits through supportive accountability from friends
TIMELINE
TIMELINE
13 weeks
13 weeks
ROLE
ROLE
Product Designer
Product Designer
INDUSTRY
Lifestyle
Lifestyle
TEAM
TEAM
4 designers
4 designers
4 full-stack developers
4 full-stack developers
HIGHLIGHT
HIGHLIGHT
Excessive smartphone, laptop, and tablet use causes "text neck," leading to poor posture and long-term issues. The challenge is integrating posture correction into daily routines in an enjoyable way.
Excessive smartphone, laptop, and tablet use causes "text neck," leading to poor posture and long-term issues. The challenge is integrating posture correction into daily routines in an enjoyable way.
Visit Website
Visit Website
Visit Website
ABOUT PROJECT
ABOUT PROJECT
My team designed and developed WeaUp, a multiplatform mobile app focused on improving neck posture through an innovative design over the course of 13 weeks.
My team designed and developed WeaUp, a multiplatform mobile app focused on improving neck posture through an innovative design over the course of 13 weeks.
MY ROLE
MY ROLE
• Conducted primary research, user interviews and competitor analysis
• Turned research insights into viable design ideas
• Designed the user experience for the collaborative challenges feature
• Crafted high-fidelity user interfaces
• Created interactive prototypes to bring the design to life
• Conducted usability testing in different phases of the design process
• Conducted primary research, user interviews and competitor analysis
• Turned research insights into viable design ideas
• Designed the user experience for the collaborative challenges feature
• Crafted high-fidelity user interfaces
• Created interactive prototypes to bring the design to life
• Conducted usability testing in different phases of the design process
• Conducted primary research, user interviews and competitor analysis
• Turned research insights into viable design ideas
• Designed the user experience for the collaborative challenges feature
• Crafted high-fidelity user interfaces
• Created interactive prototypes to bring the design to life
• Conducted usability testing in different phases of the design process
CHALLENGE
CHALLENGE
How might we enable individuals suffering from "text neck" to integrate posture correction into their daily lives while making it an enjoyable and engaging activity?
How might we enable individuals suffering from "text neck" to integrate posture correction into their daily lives while making it an enjoyable and engaging activity?
As mobile device usage continues to increase, there is a growing need for solutions that address the health impacts of poor posture. By utilizing smartphone capabilities, we can create an app that encourages healthier habits and helps reduce the risk of neck pain.
As mobile device usage continues to increase, there is a growing need for solutions that address the health impacts of poor posture. By utilizing smartphone capabilities, we can create an app that encourages healthier habits and helps reduce the risk of neck pain.
PROBLEM
PROBLEM
Refining the scope and establishing a clear, actionable problem statement.
Refining the scope and establishing a clear, actionable problem statement.
The initial challenge of addressing "Text Neck" was broad, as poor posture can result from various behaviors and affect a wide range of individuals. To create an effective solution, we focused on how to seamlessly integrate posture correction into users' daily routines while making the process engaging and sustainable through our app.
The initial challenge of addressing "Text Neck" was broad, as poor posture can result from various behaviors and affect a wide range of individuals. To create an effective solution, we focused on how to seamlessly integrate posture correction into users' daily routines while making the process engaging and sustainable through our app.
CONTEXT
CONTEXT
We decided to focus on people who have back and neck pain. "Text Neck," is a condition caused by prolonged forward head posture while using mobile devices.
We decided to focus on people who have back and neck pain. "Text Neck," is a condition caused by prolonged forward head posture while using mobile devices.
USER INTERVIEW
USER INTERVIEW
After a competitor analysis, we identified the strengths and weaknesses of existing posture apps. However, our user-centered approach required a deeper understanding of our target audience.
After a competitor analysis, we identified the strengths and weaknesses of existing posture apps. However, our user-centered approach required a deeper understanding of our target audience.
To achieve this, we conducted a series of qualitative user interviews to uncover the needs and challenges related to improving neck posture and posture correction. We spoke with a diverse group of people, including office workers, students, athletes and health-conscious individuals to make sure we could explore different perspectives and their use cases.
As mobile device usage continues to increase, there is a growing need for solutions that address the health impacts of poor posture. By utilizing smartphone capabilities, we can create an app that encourages healthier habits and helps reduce the risk of neck pain.
INSIGHTS FROM THE INTERVIEWS
INSIGHTS FROM THE INTERVIEWS
USER PERSONA
USER PERSONA
Based on our research and user interviews, we created two detailed personas which represent our target audience's behaviours, goals, and challenges.
Based on our research and user interviews, we created two detailed personas which represent our target audience's behaviours, goals, and challenges.
Our goal is to boost user engagement by keeping them motivated through interactive collaborative challenges and gamification, encouraging consistent participation in daily posture correction routines.
Our goal is to boost user engagement by keeping them motivated through interactive collaborative challenges and gamification, encouraging consistent participation in daily posture correction routines.
Our goal is to boost user engagement by keeping them motivated through interactive collaborative challenges and gamification, encouraging consistent participation in daily posture correction routines.
DESIGN STRATEGY
DESIGN STRATEGY
We aim to enhance user engagement by increasing motivation and lowering barriers to participation through social interaction and rewarding systems.
We aim to enhance user engagement by increasing motivation and lowering barriers to participation through social interaction and rewarding systems.
We aim to enhance user engagement by increasing motivation and lowering barriers to participation through social interaction and rewarding systems.
As mobile device usage continues to increase, there is a growing need for solutions that address the health impacts of poor posture. By utilizing smartphone capabilities, we can create an app that encourages healthier habits and helps reduce the risk of neck pain.
CONCEPTUALIZATION AND SOLUTIONS
CONCEPTUALIZATION AND SOLUTIONS
In the conceptualization phase, we focused on mapping user flows to align with users' mental models, ensuring intuitive navigation and interactions throughout the app.
In the conceptualization phase, we focused on mapping user flows to align with users' mental models, ensuring intuitive navigation and interactions throughout the app.
We also developed the information architecture to structure content logically, facilitating easy access to key features. Additionally, we explored and refined our app essential features, through initial sketches and brainstorming, incorporating insights from user interviews and competitor analysis. These steps helped us create a user-centered design that set the stage for effective wireframing and prototyping.
As mobile device usage continues to increase, there is a growing need for solutions that address the health impacts of poor posture. By utilizing smartphone capabilities, we can create an app that encourages healthier habits and helps reduce the risk of neck pain.
WIREFRAMING AND TESTING
WIREFRAMING AND TESTING
Wireframing focused on the app's structure and functionality through multiple iterations. We tested with real users, refining the experience based on their insights.
Wireframing focused on the app's structure and functionality through multiple iterations. We tested with real users, refining the experience based on their insights.
Through these sessions, we observed how users interacted with the proposed features, identifying pain points and areas for improvement. By prioritizing user needs, we developed a seamless and intuitive experience for WeaUp, laying a strong foundation for the app.
As mobile device usage continues to increase, there is a growing need for solutions that address the health impacts of poor posture. By utilizing smartphone capabilities, we can create an app that encourages healthier habits and helps reduce the risk of neck pain.
SOLUTION
SOLUTION
Our solution combines advanced posture monitoring technology with engaging and interactive tools.
How might we enable individuals suffering from "text neck" to integrate posture correction into their daily lives while making it an enjoyable and engaging activity?
As technology shapes our lives, prolonged device use often causes poor posture and health issues. Our solution uses smartphones and earbuds to monitor posture in real time. With "Wally," our interactive mascot, users get instant feedback, motivation, and collaborative challenges to stay accountable. Comprehensive analytics help users track habits and confidently achieve posture goals.
As technology shapes our lives, prolonged device use often causes poor posture and health issues. Our solution uses smartphones and earbuds to monitor posture in real time. With "Wally," our interactive mascot, users get instant feedback, motivation, and collaborative challenges to stay accountable. Comprehensive analytics help users track habits and confidently achieve posture goals.
SUCCESS METRICS
SUCCESS METRICS
The success of our product will be measured by how many users actively participate and complete challenges.
The success of our product will be measured by how many users actively participate and complete challenges.
